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Moodly

An identity for a CBD wellness brand that feels warm and still credible.

Client:
Moodly
Service:
Brand Strategy, Visual Identity, Brand Guidelines
Year:
2023
Moodly brand overview

[Overview]

Complete brand identity for a mental wellness CBD platform that helps people feel ready, calm, good, and beautiful.

Challenge

Creating a brand that feels approachable and warm while maintaining credibility in the health and wellness space.

Approach

We built a visual language on organic shapes and a bright but calm color palette, inside a flexible system that reads as professional and still feels supportive.

[What I did]

  • 01Brand StrategyPositioning and brand architecture
  • 02Visual IdentityLogo, colors, typography system
  • 03Brand GuidelinesComprehensive usage documentation
Moodly logo design
Moodly color system
Moodly typography
Moodly icons
Moodly brand applications
Moodly brand in use

[Brand Overview01]

[Logo Design02]

Moodly logotype construction
Moodly logotype black and white

[Color System03]

Moodly color palette
Moodly color architecture

[Typography & Iconography04]

Moodly typography Labil Grotesk
Moodly pictographic icons

[Visual System05]

Moodly geometric shapes
Moodly Good visual
Moodly Ready visual
Moodly Calm visual
Moodly Beauty visual
Moodly abstract shapes

[Brand in Use06]

Moodly bus stop advertisement
Moodly building murals
Moodly event banner
Moodly iPhone app
Moodly iPad app
Moodly subway advertisement
Moodly illustrations
Moodly CBD dropper illustration
Moodly printed materials

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