Branding2023

Moodly

Crafting an identity that captures emotional intelligence

Complete brand identity for a mental wellness CBD platform that helps people feel ready, calm, good, and beautiful.

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The Challenge

Creating a brand that feels approachable and warm while maintaining credibility in the health and wellness space.

The Solution

We developed a visual language using organic shapes, a vibrant yet calming color palette, and a flexible system that feels both professional and emotionally supportive.

Services Provided

Brand Strategy

Positioning and brand architecture

Visual Identity

Logo, colors, typography system

Brand Guidelines

Comprehensive usage documentation

Brand Overview

Logo Design

Moodly logotype construction

Moodly logotype black and white

Color System

Moodly color palette

Moodly color architecture

Typography & Iconography

Moodly typography Labil Grotesk

Moodly pictographic icons

Visual System

Moodly geometric shapes

Moodly Good visual

Moodly Ready visual

Moodly Calm visual

Moodly Beauty visual

Moodly abstract shapes

Brand in Use

Moodly bus stop advertisement

Moodly building murals

Moodly event banner

Moodly iPhone app

Moodly iPad app

Moodly subway advertisement

Moodly illustrations

Moodly CBD dropper illustration

Moodly printed materials

Madrid, SP