Brand Identity
Identity systems that hold up from the logo to the last application.
- Client:
- Various Clients
- Service:
- Brand Strategy, Visual Identity, Creative Direction
- Year:
- 2024
[Overview]
A selection of brand identity projects for clients in different industries. Each one starts from what makes that brand different.
Challenge
Every brand brings its own problem. Some need to stand out in a crowded market. Others need to explain complex values in a simple way.
Approach
I start with research, then iterate until the system feels distinct and has room to grow with the brand.
[What I did]
- 01Brand StrategyPositioning and competitive analysis
- 02Visual IdentityLogo, color, typography systems
- 03Creative DirectionGuiding brand expression across touchpoints
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